When is National Client’s Day in 2019? Can you answer this question without any prompts given from our side? Well, to tell you the truth, we are almost sure that your reply will be negative. And this is unfair indeed, as the people, whom we are calling clients can be in any sphere of our life, beginning from medicine and ending with bank or trading sphere. That is the reason why we have decided to discuss this holiday in details.
Certainly we understand quite well that the investigation of the matter what day Client’s Day in 2019 is, needs a lot of explanations and clarifications.
In contrast to the dates, centuries of overgrown traditions, the Day of the client is just beginning to gain popularity in the world. For the first time it was celebrated just some years ago, on March 19, 2010.
The initiators of this holiday appearance were the entrepreneurs of Russia and Lithuania. But the initiative spread very quickly all over the world. It was supported by dozens of large and small companies, entrepreneurs of all levels and shopping centers in Europe and America. «There must be a day when we can thank our customers for what they have!», — the businessmen themselves say.
What does Client’s Day mean? – That is a good question in fact. However, we can’t give you a definite answer to it. Why? – The matter is that it is only up to you to decide whether to celebrate it or to forget completely about its existence.
For various producers of goods and services in a variety of contemporary areas the purpose of this holiday is to attract new and to encourage regular customers. On this day, business owners all around the world have the opportunity to express their gratitude to their customers, thanking them for their cooperation. How exactly everyone decides for himself/herself: it can be souvenirs, small gifts, discounts or holding of actions and celebrations.
In ordinary business life you have already noticed that orders similar in their content, payment and even on the final result are completely different in moral and nervous emotions.
Analyzing the work performed, in addition to analyzing the technical and financial side of the order, we involuntarily draw the memory of the client, a person or a team of people, directly with whom we had to conduct business contacts. The overall result of this analysis shows how much the personality of the customer can influence cooperation, contribute to the achievement of a positive result or, conversely, severely hinder.
In the end, we leave one client in memory as «good», the other as «bad.»
Discussing the matter “When is International Client’s Day 2019?” we would like to discover some important pieces of information, which can be useful for every contemporary person.
In accordance with the professionals’ points of view, on average, your regular customers cost much more than new clients. If you have achieved their satisfaction and make them happy, then they will stay with you for a long time.
Usually the return of the old customer can cost the company up to 10 times more than attracting a new one. This is explained by the fact that on average on a second order the customer can spend up to 67% more during the third year of cooperation with the business compared to the first six months. Over time, you develop a strong relationship with customers who return, and their satisfaction will continue to grow if you constantly feed this connection.
Even if you make small changes designed to please these people, you can see a massive shift in revenue as a result of increased loyalty to the brand.
Many examples show that revenue can increase when a company spends time concentrating on retaining customers. In both cases, the acquisition strategy remains unchanged. With a reduction in the outflow of customers, the company has twice the opportunity to double its total revenue.
When is Client’s Day in 2019, calendar will surely remind you and this is not a serious problem in fact. The special occasion is celebrated on March 19th. As you can understand perhaps, this special occasion is not an official one that is why you won’t have any day off for this reason.
Of course, there are no any events organized on the state level because of this purpose, however, you can always invent something special or even extraordinary for your own company and clients.
The easiest way to celebrate March 19th properly is to congratulate all your customers. You can do it in many different ways, for example, with the help of gifts (calendars, pens, candies or notes with you logo on them).
Some businesspeople prefer to send ordinary e-mails, others give preference to wide celebrations with parties, picnics and huge meals.
National Client’s Day Facts
Discovering the question “What is the date of Client’s Day in 2019?” we would like to demonstrate our readers as many amazing facts as it is possible.
Here is the list of the most common reasons for the outflow of customers and options for remedying the situation.
In order to save customers, you must first understand what is repelling them. Despite the fact that some reasons are beyond your control, there are still other reasons that you can eliminate.
- Poor maintenance
Poor service is the most important reason why customers turn their backs on business and never return. 78% of customers postpone the purchase due to poor experience with the company, and 90% of customers, as it turns out, refuse to deal with the company because it does not serve customers well.
Thus, a significant number of clients simply silently closes the door in front of your nose, and only 4% of dissatisfied customers are ready to inform you of problems that you can correct if you so desire.
Failures in customer service can occur at any time — both at the initial stage of the purchase, and at a later stage. Problems in customer service can also occur on any channel where communication takes place: in social media, in e-mail, on the phone, during live communication, in a store, etc.
- Ineffective adaptation
The usual producer of a product, most likely, does not have problems of an adaptive nature. Not much knowledge is required to understand what to do with a figurine, to be purchased at an online fair, or how to sell hand-made clothes.
More complex systems, formed on the basis of subscription, software or services, is another story. The adaptation period during which you help the client, from the initial entrance to the successful purchase, is critical to retaining customers. Given the amount of work that you do to get a client, it’s very insulting to lose it soon after the transaction.
If the adaptation process is confusing or missing, then the client may be disappointed and lost, or he/she will not be able to understand the full value of what you are offering. This is the easiest filter for the customer to decide that he does not want to continue to deal with your company.
- Weakening of value
Your interaction with the client and responsibilities towards him/her do not end at the first stage. Before you are examples of the development of all life cycles of the client, and you should regularly check what cycle it is in to make sure that he understands how to use your product and how to take advantage of this use.
If the connection breaks down and there is no development in the relationship, the client can only guess whether the value you mentioned at the beginning remains. If he/she does not understand how to use your product, and feels that his/her value is decreasing, then you risk losing it.