An interesting event takes place on November 11 every year – the World Shopping Day, which is not a traditional and official holiday, but has many supporters around the world. The essence of the Shopping Day is a large-scale tempting sale that cannot be missed, thus the stores receive a huge flow of customers.

In 2009, the Chinese company “Alibaba Group” made a marketing move, carrying out a sale with discounts of 50%, dedicating it to Singles’ Day, which the Chinese celebrate on November 11. After the great success of such a sale, it was decided to hold it every year, later many stores joined the World Shopping Day.

By the way, the sale of “Alibaba Group” was recognized as the largest in the world, World Shopping Day displaced Black Friday from the leading position.