When is National Levi Strauss Day in 2020? Are you able to give the appropriate comments to this question without any prompts? Well, unfortunately, the practice shows that the most contemporary people are not able to do this even we will help them. And it is an unfair thing, of course, as nowadays the name of this person is known quite well all around the planet.


Of course, discovering the matter concerning what day Levi Strauss Day in 2020 is, we should tell our readers about the historical background of this unusual but at the same time quite amazing special occasion.

At the very beginning we would like to mention that this event is celebrated in some definite circles on February 26th every year. The history of this holiday is quite understandable in fact. This day, but in distant 1873, the first blue jeans were created by the famous designer.

Leib (precisely this was the real name of this man) was born on February 26, 1829 in a Jewish family in the Bavarian town of Buttenheim, which was in Germany.

His father, Hirsch Schtrauss, was married to a wandering trader. In 1845, he died of tuberculosis, after which two older Leib’s brothers traveled to America and opened a gourmet store in Newย  York.

Levi Strauss jeans

After some time in 1847, the mother of Leib Rebecca moved to the “free country” with her two daughters and Leib. In the United States, the Schtrausses began to be called Strauss, and Leib started to name himself Livy in the American manner.

In America, nineteen-years-old Levi Strauss became, as his father, a stray trader in Hawaii (Kentucky). But in 1848 a golden fever began in the “free country”. When gold deposits were discovered on the US Coast of the USA in California, thousands of people reached the Pacific coast in the hope that luck would smile on them. And the young man was followed them.

Sister Fanny and her husband had already lived in San Francisco. In 1853 Livy Strauss decided to move to that town as well. He took some of his production on board and everything had been already was bought before the ship came to the port.

Canvas is the only product left and Levy decided to sew trousers from it. It was a great surprise for everybody, but the trousers were bought out almost immediately. Strauss purchased sails from all 700 ships thrown by goldsmiths into the harbor.

In a wave of success, Levi Strauss and his cousin David open a haberdashery store and created a company called Levi Strauss & Co. They sew the goldsmiths’ trousers from any fabric.


What does Levi Strauss Day mean? All in all it is only up to you to decide whether to keep in mind this special occasion or to forget completely about its existence.

In general Levi Strauss was not only a great and talented designer, but an extraordinary person in the world history. As a rule, it is impossible not to mention his name as he is considered to be the creator of the legend and true treasure of the US national history of jeans.

Nowadays it is even impossible to imagine the contemporary world without three terrific things: a mobile phone, a TV and a pair of jeans. You see, on the planet there are almost no people, who have never worn these, at first glance, modest but such irreplaceable trousers. Up to the present moment they are considered to be something like a national symbol and an important historical artifact for the “free country” of the United States.

As a great treasure of national history, Levi’s jeans are stored at the Smithsonian National History Museum in Washington, next to the Edison bulb and the first Kodak camera.


Investigating the question โ€œWhen is International Levi Strauss Day 2020?โ€ we would like to touch some important spheres concerning this direction.

In this article we want to tell you that the first models of jeans were of different kinds. Some people preferred to have the softer ones. On all the rolls there was written “Serge de Nime”.

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As the legend says, the goldsmiths decided to reduce this name to the word “denim”. In addition, at the same time, another fabric was produced, which was called “jean” (“gin”).

It was produced in the area of the Italian city of Genoa, which gave the name of the fabric. In the eighteenth century, man’s work clothes were made of this fabric, the first consumers of which became just the Seine-Genoese.

By the way, not everybody knows that originally the famous designer Strauss made brown trousers from the fabric “jean” and only the further models were of blue denim.

Famous jeans, exhibited in the Smithsonian Museum, were of a brown color, because at that moment denim was a more coarse fabric and more suitable for making work clothes. These jeans were some of the first jeans left by Levi Strauss & Co after surviving the earthquake in 1906.

In 1872, an emigrant from Latvia, Jacob Davis of Nevada, who bought various things (threads, needles, hooks, buttons, scissors, etc.) from jeans creatorsโ€™ shop, fixed the pockets on his client’s pants with metal rivets. This modification was appreciated by customers, and Davis decided to patent his idea. But it turned out that he did not have enough money for the patent ($ 68), so he turned to his partner, Leba Strauss.

On May 20, 1873, Strauss and Davis received a patent for the use of metal rivets on clothes, and already in the first year after the receipt of the patent they sold 21,000 pairs of pants and coats with copper rivets.


When is Levi Strauss Day in 2020, calendar will surely remind you. This is not a great secret in fact. As we have already mentioned above, the special occasion is spent on February 26th. The date is believed to be fixed, which simultaneously means that you can be involved any moment you like or would like too.

Of course, the idea for this holiday celebration will be to purchase a new pair of jeans.

Levi Strauss wall

We canโ€™t but mention that the pants of the world-famous brand are gaining popularity. However, the clothing of this trade mark is unlikely to be found in the nearest store.

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Sometimes it would seem that the familiar Levi’s label can be seen on any market, but under these conditions nobody can guarantee that you will purchase an original product.

That is why in order not to become a victim of fraud, we recommend you pay attention to the online stores. This is an especially convenient decision for people, who donโ€™t live in the USA. This global network trade mark is rather wide and sometimes is much easier to order the jeans from the original shop than it may seem at the first sight.

National Levi Strauss Day Facts

It is of common knowledge that such question as โ€œWhat is the date of Levi Strauss Day 2020?โ€ contains a great amount of amazing facts and useful pieces of information.

We offer to talk about the jeans of the famous Levi’s brand, which has managed to gain world-wide recognition due to their exceptional quality.

They are usually worn by everyone – from celebrities to office clerks. Of course, such jeans are more expensive than standard Chinese or Turkish variants, but as a rule, people are not sorry for giving such money.

So what is the secret of this product popularity?

First of all, we canโ€™t but mention the perfect style and unique modeling technology for men’s and women’s jeans. If at first glance the inexperienced buyer may not notice the unique structure of the material, those consumers who have already had the pleasure of wearing the trademark pants will note the thing advantages. The whole thing is in the unique technology of “tightness”, which allows Levi’s clothes to fit the figure without causing discomfort.

Among other things, Lewis from the United States emphasizes the owner’s silhouette. This is achieved thanks to the unique seam arrangement and special finishing. Such pants perfectly keep shape, showing the advantages of the figure.

Another advantage of the clothes is the exceptional durability of the material. We all know that even Turkish jeans are rubbed in some areas and in a few months we have to buy new sample. Lewis, taken from the United States, is devoid of this disadvantage.


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